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Twitter’s Future: $0 Brand Equity?

The truth is that Twitter has no value apart from the conversation. The brand exists in the mind.

Plus there is a good likelihood that social media platforms will be held accountable for enabling traffickers to identify, groom, recruit and sell victims.

The insular leadership and culture is fiddling while Rome burns. They are harming their shareholders with the poison pill they have adopted.

It would take very little to send this stock tumbling. As I recall it was only Donald Trump who made it worth reading years ago.

Either way, Musk is smart. If he gets the company and turns it back to normal, the stock soars like crazy. If he walks away and trashes it, it becomes a fire sale. All the damage it does to society ends anyway.

By Dr. Dannielle Blumenthal (Dossy). All opinions are the author’s own. Public domain.

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